The company DEWALT has a range of anchors that will be launching in the second half of 2016, the existing, as well as the existing powers range of anchors and fasteners will transition to the brand over a period of time.DEWALT acts as pioneers in their fields, as they have been developing innovative installation tools. Powers Fasteners has been developing anchor solutions for various construction projects throughout the world. The leader in the concrete and masonry fastening industry is Powers. They specialize in providing specific phases of construction. Once the project begins, DEWALT is the most trusted professional brand for using power tools. Many of the world’s most memorable structures have been used with DEWALT and Powers products.
Just a couple years back, the DEWALT company added Powers Anchors and Fasteners to their family. The entire mission of their project was to own it from the very beginning design phase and throughout the construction phase. Since 2012, the hard work of bringing the two companies together has been in play. Engineers from both companies have collaborated and started working together to design anchors and tools together. The goal was to give a complete system focused on performance and productivity. Very large investments have been made in order to expand this Field Engineering program, as well as a team that can stand and work side by side with Structural Engineers.They want to assist in the specific selection and design of construction fasteners.
“The results of this investment have been significant. The latest construction reports show that our products are now specified on many of the largest jobsites throughout the U.S. Today, we unveil the next phase we’ve been working toward since 2012: a complete, cordless installation tool and anchoring system solution under one brand,”
said Director of Marketing, Sean Kelly. To ensure the success of this brand transition, the Powers brand will stay on DEWALT Anchors packaging as “Engineered By Powers.” This strategy will be used on all packaging and literature.